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Solutions chapter 7 Understanding advertising - NCERT Exercise | Class 7 civics - Toppers Study

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Solutions chapter 7 Understanding advertising - NCERT Exercise | Class 7 civics - Toppers Study

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Chapter 7 civics class 7

NCERT Exercise class 7 civics Chapter chapter 7 Understanding advertising

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chapter 7 Understanding advertising

| NCERT Exercise |

Solutions chapter 7 Understanding advertising - NCERT Exercise | Class 7 civics - Toppers Study


Q1.What do you understand by the word brand? List two reasons why building brands is central to advertising?

Answer:

'Brand' at a very basic level means stamping a product with a particular name or sign. It is done so that it not similar to any other product in the market and can be differentiated.

The two reasons why building brands is central to advertising are

  • It differentiates the product from the rest of the products in the market.
  • It also helps to maintain brand loyalty.

Q2. Choose two of your favourite print advertisements. Now, look at each of these and answer the following questions:

  1. What visuals and text is being used in these advertisements to attract my attention?
  2. What values are being promoted in these advertisements?
  3. Who is this advertisement speaking to and who is it leaving out?
  4. If you could not afford the brand that is being advertised how would you feel?
Answer:
 

Advertisement 1

Advertisement 2

(a) The visuals and text used in the advertisement attract your attention towards elderly people.

(a) The visuals and text used in the advertisement attract people to orphan children so that they can be adopted.

(b) It highlights the value that people should have towards elderly people.

(b) It highlights the value that an orphan is also a child and requires parents for an upbringing.

(c) This advertisement is speaking to all the youth of India. It is not leaving out anyone as everybody is related to the process of getting old.

(c) This advertisement is speaking to all the adults of India. It is only leaving out children as they are not entitled to adopt.

(d) This advertisement is a social message advertisement, and hence, it cannot be owned.

(d) This advertisement is a social message advertisement, and hence, it cannot be owned.

Q3. Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Answer:

Advertising affects the issues of equality in a democracy in the following manner:

  • It mostly focuses on the lives of the rich and famous and makes us forget about the issues of poverty, discrimination and dignity.
  • The cost of advertising is so high that only huge companies can afford to advertise their products, while the smaller companies are not able to do so. Hence, this creates a problem for smaller companies as their products are not bought. 

Q4. Making an advertisement requires a lot of creativity. Let us imagine a situation in which a manufacturer has just made a new watch. She says that she wants to sell this watch to school children. She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. Divide the class into small groups and each group create an advertisement for this watch. Share it with the class Create small groups and work on a brand name. Think of an advertisement related to the brand, something which connects with consumers. After all have come up with various thoughts, consolidate them and discuss those thoughts. (Note: This is a class activity.) What do you understand by the word brand? List two reasons why building brands is central to advertising?

Answer:

'Brand' at a very basic level means stamping a product with a particular name or sign. It is done so that it not similar to any other product in the market and can be differentiated.

The two reasons why building brands is central to advertising are

  • It differentiates the product from the rest of the products in the market.
  • It also helps to maintain brand loyalty.

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